Context
The client needed a clearer lead pipeline. Existing pages had poor message hierarchy and no structured qualification step before contact.
Problem
Inbound leads were inconsistent and sales calls frequently involved poor-fit prospects, reducing team efficiency.
Approach
- Rewrote page structure around value proposition, proof, and service clarity.
- Implemented a staged inquiry form with qualification signals and urgency tags.
- Connected submissions to a lightweight CRM workflow with notifications and tags.
Tech Stack
Next.js, Tailwind CSS, Supabase, serverless API routes, and email automation integration.
Outcome
Improved lead quality and faster response handling. Sales follow-ups became more focused because the intake captured context before calls.